ADPRO

JOB DESCRIPTION: DIGITAL MARKETING SPECIALIST

ABOUT ADPRO:

AdPro 360 is a full-service marketing firm located in beautiful Colorado Springs, Colorado. Founded in 2012, AdPro works with a wide variety of clients locally, regionally and nationally. Current clients include Phil Long Enterprises, Colorado State Fair, U.S. Olympic & Paralympic Museum, UCHealth, United Way, Mentally STRONG and Picnic Basket Catering Collective, among many others. AdPro provides in-house research, marketing strategy, account services, media, digital, creative, website design, public relations and audio and video production.

AdPro has their own health insurance, a medical clinic onsite and a robust wellness program that includes free personal training and onsite workout facilities. They have a paid community volunteer program and employees participate in events and nonprofit activities and contests throughout the year. We have outstanding, personalized benefits, including a matching 401k program.

AdPro's culture is collaborative, supportive and fun. We believe in hiring amazing human beings and then building a career path around their goals. We have a staff of 40 dynamic professionals, all experts in their focus areas, who are passionate about partnering with clients to help them meet their goals. We work in the office four days a week and from home one day a week, with everyone choosing what day they work from home.

POSITION SUMMARY:

We are looking for a Digital Marketing Specialist to join our team in Colorado Springs. This position is in office and works under the direction of the Integrated Media Director. The primary function of the Digital Marketing Specialist is to implement marketing initiatives for multiple business units. The position is responsible for attracting target customers through paid social media, OTT, Geofencing, Google Ads and SEO optimization.

Duties & Responsibilities

· Establish digital strategy, working with Integrated Media Director and digital team on digital accounts in a wide variety of industries.

· Create/schedule paid social media ads across multiple platforms.

· Manage media content and paid advertisements on digital platforms such as OTT, Google, Facebook, Instagram, LinkedIn and YouTube.

· Manage keyword and Google Ads campaigns under direction of Digital Manager.

· Manage monthly budgets and monitor campaign pacing daily.

· Analyze trend in the automotive, healthcare, tourism and other industries and bring and implement fresh ideas into campaigns.

· Monitor industry trends and competitors’ marketing activities.

· Compile regular reporting insights to internal teams and clients.

Requirements & Qualifications

· Bachelor’s Degree in advertising, digital marketing or related field.

· Excellent verbal and written communication skills, including creative writing skills.

· Strong analytical skills and attention to detail.

· Knowledge of digital marketing tools and techniques.

· Working knowledge of inbound marketing and search engine optimization.

· Proficiency in computer skills with Microsoft Office Suite, Words and PowerPoint

· High level of integrity and dependability with a keen sense of urgency and results-focus.

· Effective communication skills; including writing, routine correspondence, reports, presentations and interpersonal communication.

· Leadership, interpersonal, and multi-tasking skills (including the handling of multiple priorities and deadlines).

· Effective organizational skills.

· Must be willing to do things outside of the job description. All team members help and support other departments when necessary.

Desired Qualities/Experience

· 3-5 years of digital marketing experience

· Social media marketing certification

· Google certifications (Analytics, Ads, etc.).

· Graphic design skills

· Experience with WordPress

· A solid understanding of SEO

· Advertising agency experience a plus

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Colorado Springs, CO 80905: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 3 years (Preferred)

Work Location: One location

Please Note :
www.toshibalba.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, www.toshibalba.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.