Overview

Orphalan is building a Commercial team in the United States in preparation of the launch of FDA-approved Cuvrior™. This is an exciting opportunity to join and help build our United States team, as one of the first hires on this journey.

The Director of Patient Marketing, will play a key role in the US commercial promotion of CUPRIOR® (trientine tetrahydrochloride), the first product approved in 52 years to treat Wilson's disease, a rare disease affecting around 1 in every 30,000 of the worldwide population. He/she will be responsible for developing and refining patient-directed strategic plans to maximize the value of the product, as well as the corresponding tactical plans to drive product adoption within the FDA-approved indication. This individual will be responsible for delivering our commercial strategies by executing in a fast-paced environment to ensure strong commercial product uptake. This individual will also lead the US Patient Marketing team, which is collectively responsible for creating and implementing strategies across disease awareness and product promotion to support personal and non-personal/digital promotion for patient audiences.
This position will report to the VP Marketing in the U.S.

Responsibilities

• Refine and execute the patient-directed US marketing strategy for CUPRIOR® in collaboration with internal and external stakeholders.
• Develop and execute strong Patient Activation tactics and programs, including non-personal/digital
• Design and implement HCP-to-patient and patient-to-patient engagement and education programs.
• Identify the optimal patient experience and ensure cross-functional teams will deliver on behalf of patients.
• Develop and oversee the development and execution of patient-focused promotion (web sites, brochures, etc.), social media, and media planning (eg, ad development and deployment, SEM/SEO)
• Develop, gain approval for, and actively manage the US Marketing expense budget for the patient segment.
• Develop and track key performance indicators (KPIs) for patient-directed initiatives to assess brand performance; make recommendations to maximize achievement of business objectives.
• Build relationships with colleagues, thought leaders, patient advocacy groups, strategic business partners, and vendors. Effectively manage and maintain relationships with Agency Partners
• Ensure strategic and tactical plans adhere to compliance, regulatory, and other internal and external requirements.

Job Requirements

• Bachelor's degree required; MBA or equivalent advanced degree preferred.
• A minimum of 7 years' experience (or an equivalent combination of education and experience) in pharmaceutical/biotech Marketing required, including successful US launch experience within rare disease or specialty products. (Commercialization of new products preferred)
• Experience in developing and executing patient-facing personal and non-personal marketing for pharmaceutical or biotech products in the US
• Demonstrated experience working and leading cross-functionally to design and implement initiatives that drive product adoption and achieve commercial objectives.
• Highly analytical and strategic with demonstration to translate global strategies into local initiatives
• Very strong patient orientation.
• Attention to detail, and ability to work independently in a time-constrained environment.
• Ability to recommend high-level decisions and communicate effectively to senior management and externally (specifically with advocacy organizations).
• Experience working in a small-scale biotech or pharmaceutical company setting preferred