At Spark Foundry, our purpose is clear: we bring HEAT to brands. HEAT stands for Higher Engagement, Affinity & Transactions. In other words, we get consumers to pay more attention, care more deeply about the brand, and buy more of its products and services.

Our Sparklers “bring their heat” - their unique superpowers and individual backgrounds – with them to work every day, and that heat is what has driven the continued growth of our culture and our brand.

Spark Foundry is not just a media agency. To our clients, we are true partners. This is not only a huge benefit to the brands we work with, but to our people as they expand their skills and expertise. We offer clients the best of both worlds: a startup spirit and a powerhouse soul. Our spirit embraces our ability to deliver high-touch service, boutique insights, bold creativity, and ever-evolving product and process, just like a startup. And our powerhouse soul comes to life through our unique marketplace access, best-in-class partnerships, and unparalleled buying clout to deliver our clients' increased value.

We believe a fulfilling and rewarding personal life inspires fresh thinking and the ability to create great work.

Overview:

The Connected Intelligence Manager is a key driver to providing marketing mix modeling data, dashboard creation and reporting. The primary responsibilities will include creating dashboards of the media campaigns for clients, in Datorama and aggregating the marketing mix modeling media data. This position requires strong data skills with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of online media. The candidate must have a proven track record in data-rich analyses, and be a team player. A “roll up the sleeves” approach is mandatory and a “get it done” attitude is a must. Specific responsibilities include coordination between the strategy, analytics & media teams ensuring high quality analytical projects are effectively delivered.

Successful candidates will be multi-dimensional analytics professionals who are able to employ complex problem solving skills, and are able to communicate these succinctly to a broad client and media stakeholder audience.

Successful candidates will employ complex problem solving skills, have strong analytics ability, be detail oriented, have experience in building dashboards in Datorama (or another Business Intelligence Platform), have experience in ETL tools & providing marketing mix modeling data, have strong coding skills in Alteryx or Python, possess strong managerial skills, excellent written communication skills, be comfortable working within gray areas, and ask probing questions to uncover solutions.

Role Objectives:

• The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients’ business results
• Pulling mix media data from Datorama and other vendors for all media channels, reformatting into a template and categorizing data by client nomenclature
• Pull data from vendors (DV360, Facebook, DCM, Innovid, etc), upload to the Datorama platform to create dashboards (including visualizations) and ensure it processes correctly
• Lead a large extract, transform and load project four times per year to process the media data to provide as an input to the client’s marketing mix modeling, leveraging Alteryx or Python
• Train analysts to help own portions of the dashboard creation and the media data processing
• Weekly review of data ingestion to ensure vendor data is arriving as expected
• Categorize media campaigns into client’s brands and sub-brands and communicate challenges in a timely and clear manner
• Creation and QA of dashboards to ensure filters and visualizations work as expected
• Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business
• Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
• Complete other duties as assigned

• 3+ years of working experience in marketing analytics / business intelligence
• 2-5 years related experience in digital analytics/dashboard design
• Demonstrated expertise in dashboard creation (in Datorama, Tableau or another platform), as well as in core MS Excel functions (vlookup, pivot tables, data visualization)
• Demonstrated expertise in aggregating, extracting, and transforming media data for use in a marketing mix model is required
• Experience in training junior analysts on dashboard creation and media data aggregation
• Managerial experience is preferred
• Experience with online advertising/media, channel marketing, strategic marketing, off-line advertising/media and/or consulting
• Web analytics platforms (DV360, Google Analytics, DCM, Innovid, IAS, etc.) knowledge a plus
• Possess strong oral and written communication skills
• Proficiency with Datorama and Alteryx (or other ETL tool)
• Advanced user Microsoft Office Suite and reporting tools
• Strong verbal/written communication and interpersonal skills is required
• Self-starter with ability to thrive in an remote environment with gray areas and able to function independently while providing status updates to a US team
• Cooperative, flexible, conscientious, dependable, resourceful, self-motivated, team-oriented, problem solver, time management and critical thinking with a professional and positive attitude
• Effective communication skills
• Good understanding of SQL and any programming language a plus

Nice to Have:

• Strong analytical and problem solving skills
• Effective communication skills
• Ability to work independently and as part of a team
• Strong managerial skills
• Ability to lead a large data extract, transform and load project, including training more junior analysts to own portions of the project

Helpful Qualities:

• Entrepreneurial, engaging, resourceful, curious and self-directed spirit
• Willing and easily roll sleeves up or down; love the nitty-gritty and the strategy
• Collaborative approach to building cohesive, strong teams
• Loving and living the intersections between brands, people, media, communications
• Relentlessly passionate and resolute
• Planning and time management excellence.
• Proactive, especially in pushing for new opportunities, approaches, and ideas.
• Keenly focused on action and solutions; thriving with deep critical thinking and analysis.
• Pioneering insight attitude and research in-the-know.
• Resourcefulness, flexibility and adaptability, strong ability to pivot when the need arises.
• Inspired to be part of the insight journey/revolution with a growing, dedicated team.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $81,500 - $128,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off

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